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Review

It's one thing to use social media to try to gain followers and get your name out there; it's a totally different game to use proven direct response marketing principles to drive more leads and profits. This book delivers the keys to selling directly to cold traffic on social media, increasing your lead flow and opt-ins, to creating celebrity status online. Whatever measurable result you're after with social media, there are step-by-step strategies and simple, effective techniques in this book that will speed up the time it takes for you to get there and save you from frustration.—Joe Polish, founder of Genius NetworkThis is the best book in the market today to drive sales to your business through social media marketing. It shows you how much more money you could be making every day.—Brian Tracy, author of The Psychology of SellingForget about highlighting text or dog-earing pages ... I actually ripped several pages right out of the book and taped them on my office wall for easy reference. I was just thumbing through at first and found a Facebook tactic that I used on my own group page and got massive engagement within the hour. Crazy! This is absolutely the best social media marketing book available.—Kevin Kruse, New York Times bestselling author and founder of The Kruse GroupDoubters Beware! Grizzled, head-in-the-sand marketers take note. Those who believe “clicks” are marketing, awaken! Yes, you must measure effectiveness of your campaigns. Yes, you want a highly leveraged ROI. And, yes, most firms have not yet figured out how to monetize internet-based marketing. That was me. But it doesn't have to be you. Each chapter reveals solutions to help you implement a profitable social media marketing strategy—Larry V. Parman, former Secretary of Commerce for the State of Oklahoma, author of Above the Fray: Leading Yourself, Your Business and Others During Turbulent TimesAs the CEO of a company that lives and breathes automation, I can say with certainty that the everyday entrepreneur should get their hands on No B.S. Guide to Direct Response Social Media Marketing. Kim does a great job laying out the tools, templates, and resources you need to create high social media ROI. Dan’s commentary focuses on creating, tracking, and monitoring those social media posts which align with his focus on direct-response marketing. All in all, if you are looking to grow your business using social media make this book your guide. —Clate Mask, CEO and co-founder of InfusionsoftIf you want to understand how to move people to action with social media, dig into this book. —Michael A. Stelzner, founder of Social Media ExaminerThis book puts the “direct” in “direct response” with clear, candid, practical advice for anyone trying to rise above the avalanche of social media outreach. Their emphasis on results—meaning revenue, not awareness—is honest and a refreshing reminder how to allocate our time and resources most efficiently.—Nell Minnow, author, columnist, movie critic for Beliefnet, and founder of Miniver PressSocial media can be a gigantic waste of time and energy or a seriously smart investment for your business. If you want to know the ROI-based way of doing it right read this book.—Yanik Silver, founder Maverick1000 and author of Maverick Startup FINALLY, a book that cuts through the social media BS and teaches the real secrets for turning leads into new and repeat business. If you're ready to super-charge your business with social media, then read and absorb the strategies from Kim Walsh-Phillips and Dan Kennedy. It will change your business.—James Malinchak, featured on ABC’s Secret Millionaire, founder of “Big Money Speaker® Coach Boot Camp”A lot has been written about leveraging social media and we have been conditioned to believe it’s easy, and it just happens. I haven’t found a book that clearly tells you how to leverage social media to generate leads—until now. Dan and Kim show you how to get a strong ROI, increased sales, and explain why you shouldn’t worry about metrics that don’t matter: “likes” and “comments.”—David H. Mattson, CEO and president of Sandler TrainingThis book is so valuable that I’ve handed it to my staff to implement its techniques. Kim and Dan lay out exact methods with case studies on how they got the results, which are so often held close to the chest of marketers. They teach you how to convert cold leads to paying customers, and the exact metrics of options and lifetime value of a customer.—Dr. Jeremy Weisz, founder of InspiredInsiderI'm usually a speed reader who can finish a book in a couple hours, but this book is so helpful that I savored it and read it slowly. I freakin' love how Dan puts down social media because he's voicing the issues that kept me from buying ads there. And I learned a lot from seeing how Kim's process can lead to the measurable results that Dan demands.—Andrew Warner, founder of Mixergy.comSocial media marketing takes paramount importance in any business that seeks to grow. This book is loaded with ideas and strategies to help you grow an extraordinary enterprise.—Dr. Nido R. Qubein, president of High Point UniversityIf you are an entrepreneur or marketer, I highly recommend you get this book. After reading, and more importantly, applying direct-response marketing principles to your social media presence, you will be ahead of 99% of the marketers out there.—Scott Duffy, founder and CEO of Content.MarketWalsh-Phillips and Kennedy deliver everything you need to accelerate your business’ growth online without any extraneous fluff. In hard-hitting bullets, two masters arm you with actionable tactics you will benefit from immediately. I’m personally starting to implement their strategies and will be advising my clients to do the same.—Kaihan Krippendorff, CEO of Outthinker LLC, author of Outthink the CompetitionIf you want to grow your company with social media, you must read this book. I’ve read and reviewed a lot of business books. There’s so much fluff out there. Not this book. Dan and Kim go into detail with specific business building strategies for a return on your time and money.—Clayton Morris, co-host of FOX & Friends, founder of ReadQuick AppEvery time you communicate, you are either adding value or taking up space. No B.S. Guide to Direct Response Social Media Marketing teaches marketers how to cater messages for their audience. Dan and Kim’s combination of direct marketing principles and social media know-how make it easy for business owners to target their audience and stand out from competitors.—Sally Hogshead, New York Times bestselling author and creator of the Fascination Advantage® AssessmentIf you want success and a life of purpose, you can’t let fear and doubt bring you down. Read this book to empower you to own the social media space and let your light shine to those who desperately need to hear your message.—Marshawn Evans Daniels, attorney, author, and speaker, Miss America and NBC’s The Apprentice finalistA lot of time and money is wasted on social media marketing. Many so-called "experts" expound theories and strategies that simply don't work. In direct contrast, this book details how to take Dan Kennedy-style direct response marketing and apply it to social media to ensure real results. If you are going to use social media marketing for your business, arm yourself with this book by Kennedy and Walsh-Phillips.—Rich Schefren, founder of Strategic Profits

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About the Author

Dan S. Kennedy is a multi-millionaire serial entrepreneur with past and present interests in diverse businesses; a strategic advisor, marketing consultant and coach with a cadre of private clients ranging from exceptionally ambitious entrepreneurs to the CEO’s of companies as large as $1.5-Billion; one of the highest paid direct-response copywriters in the world; a popular professional speaker and seminar leader; and a prolific author. He lives in Phoenix, AZ.Kim Walsh-Phillips is the CEO of Elite Digital Group, a direct-response digital agency. She is an award-winning speaker, blogger, podcaster, author, and strategist. She lives in Long Branch, NJ.

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Product details

Series: No B.S.

Paperback: 262 pages

Publisher: Entrepreneur Press (November 10, 2015)

Language: English

ISBN-10: 1599185776

ISBN-13: 978-1599185774

Product Dimensions:

5.9 x 1 x 8.9 inches

Shipping Weight: 12.6 ounces (View shipping rates and policies)

Average Customer Review:

4.4 out of 5 stars

95 customer reviews

Amazon Best Sellers Rank:

#59,144 in Books (See Top 100 in Books)

I have purchased this book.This book is low on quality content and information, and every chapter tries to sell you a more expensive subscription. One of the links that directs you to free resources is broken. The other that promises 'free' asks for your credit card information... and it is not really free because it registers you to a subscription 5x the price of the book. There are definitely better social media marketing books out there. This whole book is a cheap sales trick.

While one of the reasons behind these books is to increase the business of the multiple authors, Kim Walsh-Phillips is an expert in her field and has a ton of insight about Facebook. I'm sure she has some expertise on other channels, but Facebook is her focus. As it probably should be, FB has proven to have higher ROI for most business owners using social media. Trust Kim and her advice!

I do not recommend this book. It mainly focuses on FB paid ads and does not cover other social media platforms, so the title is actually misleading.

 Hi I’m Douglas Burdett, host of The Marketing Book Podcast and I’d like to tell you about the “No B.S. Guide to Direct Response Social Media Marketing: The Ultimate No Holds Barred Guide to Producing Measurable, Monetizable Results with Social Media Marketing” by Dan Kennedy and Kim Walsh-Phillips.My favorite part of the book, which I think captures the spirit of this excellent book, is where Kim Walsh-Phillips confesses that she is not the best person to watch football with. It’s not because she talks through the game (she doesn’t) or because she doesn’t bring snacks to the party (she does). It’s because she can’t stop yelling at the TV during the commercial breaks about the ridiculous amount of money wasted on advertising with no calls to action or any level of measurement.While the title of this book has the words “social media” in it, it is not about unicorns and rainbows, nor does it contain expressions like “engage in the conversation” or “love your followers.”This book is about growing your business with social media. Specifically, generating lots of qualified leads that turn into customers and promoters of your company. It walks you through how to generate leads on social media by creating valuable, irresistible content that focuses on the needs of your ideal prospects instead of your product or service.It also shows you how to create an army of raving fans who will enthusiastically promote you to their social networks. And it covers the role of paid media and how to leverage social media advertising to drive sales, including which networks to advertise on and which ones to avoid.As the title of the book implies, this book is no BS – just results!And to listen to an interview with Kim Walsh-Phillips about the “No B.S. Guide to Direct Response Social Media Marketing,” visit MarketingBookPodcast.com

It's a must read for anyone looking to implement direct response marketing across social media. This book is helping to shape my business model and value proposition for each client. I hope you enjoy as much as I did!

I enjoyed this to the fullest potential of it power. And it will get me better results in marketing! Thank you

This is a great introduction to how to use social media in developing your author platform. I have referred to this book over and over again as a reference for how to set up Pinterest and Facebook author pages. Great resource!

Not only entertaining it is also Highly educational. It has tons of useful information about Direct Marketing and also down to earth examples on how to do marketing that brings actual money into your happy pockets. Paying special attention to chapter 5 gave me three useful ideas that incresed my results. Good book, worth every penny 100X. Don't hesitate and push the damn (buy) button.auce-This book is 100% grade "A" Awsome-sauce-amazingness!!! (no chemicals, or artificial colorants added)

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No B.S. Guide to Direct Response Social Media Marketing: The Ultimate No Holds Barred Guide to Producing Measurable, Monetizable Results with Social Media Marketing, by Kim Walsh Phillips PDF

No B.S. Guide to Direct Response Social Media Marketing: The Ultimate No Holds Barred Guide to Producing Measurable, Monetizable Results with Social Media Marketing, by Kim Walsh Phillips PDF